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C. Anderson and C. Anderson, The longer long tail: how endless choice is creating unlimited demand, [Expanded and Updated ed.]. London: Random House Business, 2009.
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E. Castronova, Synthetic worlds: the business and culture of online games. Chicago: University of Chicago Press, 2006 [Online]. Available: https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=432203
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J. Murty, Programming Amazon Web Services: S3, EC2, SQS, FPS, and SimpleDB. Beijing: O’Reilly, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=443422
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G. Reese, Cloud application architectures: [building applications and infrastructure in the cloud]. Sebastopol, Calif: O’Reilly, 2009 [Online]. Available: https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=443453
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D. J. Watts, Small worlds: the dynamics of networks between order and randomness, vol. Princeton studies in complexity. Princeton, N.J.: Princeton University Press, 1999.
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E. R. Tufte, The cognitive style of PowerPoint: pitching out corrupts within, 2nd ed. Cheshire, Conn: Graphics Press, 2006.
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