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‘Blue Ocean Shift: How to Find Success in New Growth’. n.d. http://fortune.com/2017/09/25/blue-ocean-shift-kim-mauborgne/?utm_source=Master+Email+List&utm_campaign=9412cdf46c-EMAIL_CAMPAIGN_2017_09_27&utm_medium=email&utm_term=0_fd75a09316-9412cdf46c-336883729&mc_cid=9412cdf46c&mc_eid=fafe108f2b.
‘Blue Ocean Strategy - Summary and Examples’. n.d. https://www.slideshare.net/ymike27/blue-ocean-strategy-3626410.
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Furr, Nathan, and Jeff Dyer. n.d. The Innovator’s Method: Bringing the Lean Startup into Your Organization. Vol. Book summary collection. Summaries.com: Washington (D.C.). https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=2081955.
‘How Customers Adopt Products — Strategyzer’. n.d. http://blog.strategyzer.com/posts/2017/9/11/how-customers-adopt-products?utm_source=Master+Email+List&utm_campaign=e988361acf-EMAIL_CAMPAIGN_2017_09_12&utm_medium=email&utm_term=0_fd75a09316-e988361acf-336883729&mc_cid=e988361acf&mc_eid=fafe108f2b.
‘Intellectual Property Office Resources | Www.Crackingideas.Com’. n.d. http://crackingideas.com/catresources/Further+&+Higher+Education.
Kim, W. Chan, and Renée Mauborgne. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass: Harvard Business School Press.
Mullins, John W. 2013. The New Business Road Test: What Entrepreneurs and Executives Should Do before Launching a Lean Start-Up. Fourth edition. Harlow: Pearson. https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=5136243.
Osterwalder, Alexander, and Yves Pigneur. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Edited by Timothy Clark. Hoboken, N.J.: John Wiley & Sons, Inc. https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=581476.
Osterwalder, Alexander, Yves Pigneur, Gregory Bernarda, and Alan Smith. 2014. Value Proposition Design. Vol. Strategyzer series. Hoboken, New Jersey: Wiley.
Ries, Eric. n.d. The Lean Startup: How Constant Innovation to Creates Radically Successful Businesses.
‘Turn Employees Into Entrepreneurs And Board Members Into Investors’. n.d. https://corporate-rebels.com/ecosystem-of-startups/.
‘Why Innovation Flounders in Established Companies – ThinkGrowth.Org’. n.d. https://thinkgrowth.org/why-innovation-flounders-in-established-companies-c3651936854d.
‘Why the Lean Start-Up Changes Everything’. n.d. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything.
‘Y Combinator Startup Library’. n.d. https://www.ycombinator.com/resources/.