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‘How Customers Adopt Products — Strategyzer’. N.p., n.d. Web. <http://blog.strategyzer.com/posts/2017/9/11/how-customers-adopt-products?utm_source=Master+Email+List&utm_campaign=e988361acf-EMAIL_CAMPAIGN_2017_09_12&utm_medium=email&utm_term=0_fd75a09316-e988361acf-336883729&mc_cid=e988361acf&mc_eid=fafe108f2b>.
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Mullins, John W. The New Business Road Test: What Entrepreneurs and Executives Should Do before Launching a Lean Start-Up. Fourth edition. Harlow: Pearson, 2013. Web. <https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=5136243>.
Osterwalder, Alexander et al. Value Proposition Design. Strategyzer series. Hoboken, New Jersey: Wiley, 2014. Print.
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Ed. Timothy Clark. Hoboken, N.J.: John Wiley & Sons, Inc, 2010. Web. <https://ebookcentral.proquest.com/lib/bristol/detail.action?docID=581476>.
Ries, Eric. The Lean Startup: How Constant Innovation to Creates Radically Successful Businesses. N.p. Print.
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